Prime Directive Best Known for Being Owner of the Lakers, Jerry Buss Took a Novel Idea - Televising Home Games On His Own Cable Network - and Became an Innovator in the World of Sports Broadcasting

Summary

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There's been a star for the past four years on the Hollywood Walk of Fame recognizing the accomplishments of Lakers owner Dr. Jerry Buss.

Look closer at the bronze logo embedded in the terrazzo plaque near the corner of Hollywood and Highland: It's not a Lakers logo, a dancing girl or Jack Nicholson's footprint.

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Extract

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Prime Directive Best Known for Being Owner of the Lakers, Jerry Buss Took a Novel Idea - Televising Home Games On His Own Cable Network - and Became an Innovator in the World of Sports Broadcasting

It's a TV set.

Twenty-five years ago - or just six seasons after he purchased the Lakers from Jack Kent Cooke and set off a magical chain reaction that took over the sports landscape of the city - Doc Hollywood figured out how to put "Showtime" in as many Southern California homes as possible.

With the guidance of fellow Rocky Mountain native Bill Daniels, known as the "Father of Cable TV," Buss took the leap of faith and finances to launch the Prime Ticket basic cable service. It quickly became the team's most powerful marketing tool, a "must-see TV" ...

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