Summary
The Academy Awards' new strategy appears to be having the desired effect.
With 10 - instead of the long-standing five - best picture nominations for the 82nd Oscars announced Tuesday, there was not only room for the box-office blockbuster "Avatar," but also such sentimental crowd-pleasers as "The Blind Side" and "Up."See the full content of this document
Extract
Oscars Double Down and Hope to Win Big
The idea behind the doubled number of nominations was to encourage the often-hidebound voting members of the academy to broaden their best picture perspectives - ideally toward stuff that common moviegoers like. This, theoretically, will improve the steadily slipping ratings of the awards telecast, set for March 7.
Higher viewership probably would have happ...See the full content of this document
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